Immersive experiences

Learn how immersive technology can increase revenue and streamline the event planning process.

The world is your canvas

What’s the future of customer experience? It’s multi-dimensional. As the boundaries between the digital and the physical continue to blur, new kinds of immersive interactions become possible. Augmented reality, virtual reality, mixed reality—it all comes together in creative experiences that flow freely across real and virtual spaces.

The Immersive and Innovative Experiences practice helps clients transform experiences for this world of unlimited possibility. We blend cutting-edge immersive technology with human creativity and strong ethical governance. We break down barriers between brands and their customers. We help visualize and understand products in new ways. And we bring people together in new virtual environments.

It’s an emerging space for all to play in. Let us help you take a lead in next-generation experience.

How we help

We help brands tell stories and craft experiences in innovative and immersive ways, opening up new kinds of interaction, new ways to work and learn, and new revenue streams.

Spatial storytelling

Designing 360º story worlds, including non-linear narrative and character development.

Experiential marketing

Creating interactive brand engagement through immersive content, shared experiences and location-based activations.

Immersive commerce

Bringing products to life in 3D through digital twin models, augmenting the commerce experience with virtual ways to shop and buy.

Immersive learning and training

Building new ways to process information, master skills and improve performance through virtually simulated environments and situations.

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What we think

Opening the door to the next wave of digital commerce with immersive technologies.

Learn how extended reality technology can increase revenue and streamline the event planning process.

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Case studies

Accenture's virtual reality training experience makes the unknown familiar in human services.

Mackevision is creating unique car-buying experiences with 360° product videos and virtual test drives.

Carnival connects tech and the human touch to create relevant experiences for thousands of guests.

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Awards & recognition

Here are a few award and recognition highlights from our immersive experiences team.

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Meet our lead


Immersive technology to reimagine online shopping experience, according to new Accenture Interactive research

New wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences.

Accenture completes acquisition of Mackevision

Mackevision strengthens Accenture Interactive’s content practice by adding 3D visualization, animation and visual effects capabilities