Influencers, who harness their status as opinion leaders to motivate their followers to take action, including making a purchase. Their power? Developing a network of followers and creating a personal brand that attracts and engages an audience. For example, many Peloton instructors have attracted fans to their social media sites and are partnering with relevant health and fitness brands and earning commissions in the process.
The golden rule for influencers is 60/30/10. That means 60% of posts should simply be informative, engaging, or fun for the target audience. 30% of posts should be about sharing content from followers or other influencers, and 10% should actually include a call to action or make a sale. This formula is a tried and tested way for influencers (and by extension, brands) to engage, build, and monetize their networks, without overwhelming them with advertisements.