Applied intelligence in retail

Drive profitable growth by putting your most loyal customers at the heart of every business decision—from your products to your supply chain.

Tap the growth potential of high-value customers

Knowing your high-lifetime value (HLV) customers is the key to future retail growth. Our ai.RETAIL solution helps retailers to rapidly apply artificial intelligence at scale in Marketing, Merchandising and Supply Chain to drive profitable growth.

Customer profit and revenue (CPA)

Use predictive analytics to determine your high lifetime value customers and create retention, acquisition and marketing strategies.


Use prescriptive analytics to identify your most profitable customers, and localize products, promotions and prices to drive loyalty in-store.


Get a 360-degree view of what brings customers to your stores. From marketing and supply chain to merchandising and labor.

Inventory optimization

Use data-driven analytics to flow and locate inventory that matters to your HLV customers—maximize in-stock, working capital and inventory ROIC.

Shape of chain

Leverage advanced analytics to optimize existing and future supply chain real estate, including stores and distribution centers.

Predictive returns

Deliver an end-to-end process to create overall return efficiencies by identifying items most likely to be returned and customers driving returns.

View All

From shopkeeper to customerkeeper

The most profitable retail customer is worth 15 times an average shopper. Our Point of View details how retailers can build on a data-rich foundation to create intimate and interactive retail experiences for millions of high-value customers.


From Shopkeeper to Customerkeeper

Accenture's video shares how can you orient your retail business to your most profitable customers. See more.

View Transcript

Our leaders

Subscription Center
Stay in the Know with Our Newsletter Stay in the Know with Our Newsletter