Solutions.AI for Marketing
Improve MROI with AI and data-driven marketing capabilities.
2020 delivered 10 years’ worth of e-commerce growth in a matter of months. This mass migration to digital has given brands access to consumers at a new scale. Now the challenge will be learning how to do modern marketing in an increasingly cookie-less world. It’s still possible. It just requires a different approach.
Solutions.AI for Marketing is designed for this era of digital interactions. It brings the speed and precision of multi-touch attribution to marketing mix modeling. AI models attribute the performance of each campaign across each channel, using first-party and contextual data to sense changes in customer behavior on a daily, even hourly, basis. Marketers use those insights to plan and adjust marketing strategies to make every marketing dollar work as hard as possible. And, the solution automatically optimizes campaigns over time so that businesses can realize new, ongoing growth as a result.
The pre-built, pre-integrated solution is powered by proprietary data and AI modules, can work with any infrastructure, and is easily customized to quickly support a variety of marketing needs – from defining marketing strategies based on new customer dynamics, to simulating and optimizing live campaigns to increase MROI. The end result? A full-scale transformation of how the business of experience gets done.
Our industrialized AI solution helps power exceptional customer experiences that increase customer lifetime value while improving marketing efficiencies.
We align customer, category, and channel priorities with insight-driven use cases, ensuring marketing strategies support overall business objectives and deliver the most value for customers.
We develop a real-time data architecture that creates signals that generate the best offers and continued customer engagement.
We use robust AI-enhanced solutions to harmonize disparate data records and leverage omni-channel targeting to deliver hyper-relevant customer offers and experiences.
We measure true omni-channel responses at a granular level to provide a full picture of the customer experience and the channels that are generating the highest ROI.
increase in marketing ROI
increase in conversions through Next Best Offer or Next Best Action
increase in upsell through more personalized communication
point increase in Net Promoter Score for overall journey satisfaction
Solutions.AI for Marketing helps brands understand their customers and activate personalized, scaled campaigns – quickly and responsibly.
Integrate first- and third-party data for a real-time, 360-degree view of the consumer that identifies the unique highest-value opportunities and experiences for each.
Generate and scale hyper-personalized insights to activate and deliver campaigns, content, recommendations, and offers in real time, across channels, while self-optimizing customer offerings and allowing scenario experimentation.
Predict customer value and identify and offer the optimal next best action to increase cross-sell/upsell, boost revenue, reduce customer calls, and improve customer satisfaction in real time.
Attribute the impact of every interaction leading to a sale or other desired KPI and optimize content across channels, audiences, and products to maximize ROI.
Combining data and AI can create customer analytics solutions designed to build customer brand loyalty.
The next AI revolution will be built by people like you. Pursue your passion and change the future of business using all things AI, analytics and automation.