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Future-proof advertising sales

January 26, 2021


In brief

A new post-pandemic ad world order

The new transformation imperative

Mobilizing for change to pivot to the future

Advertising transformation framework

Getting started today

About the Authors

Jonathan Weitz

Managing Director – Accenture Strategy, North America

Keith Mcinerney

Managing Director – Strategy & Consulting, North America

Carlo Iacoboni

Managing Director – Communications and Media, EMEA

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