Commercial, sales & marketing services

Bringing insights, design thinking and human ingenuity together to reimagine your customer experiences and commercial growth.

Be life years ahead

As the market pivots to the patient with more individualized treatments and value-based models, life sciences companies must also shift their commercial models.

Science and technology are converging to enable more personalized, precise treatments. Marketing and technology are also converging enabling much more precise targeting and care experiences. Brands are no longer built through sales reps and advertising alone, but through delivering better treatment outcomes wrapped in exceptional experiences.

At the heart of every care experience is a person – a human being. That is why today’s commercial models must consider the full human experience—much of which is shaped outside of traditional care environments.

Being life years ahead means you understand this, knowing exactly what is delighting your customers and differentiating you from your competitors.

Partnering to unlock your commercial model

We work with you to build more personalized and agile commercial models using online and in-person interactions to know what your customer’s want and respond to. Add in our experiential agency skills and you get better operations and happier customers.

Value-based models & therapeutic strategies

Builds insight-driven commercial models, treatment launches and value and access strategies for a more personalized healthcare market.

Living marketing—Customer engagement and experiences

Combines design thinking with insights from patients, providers, pharmacies, payers and advocacy groups to create exceptional experiences and new growth across channels.

Sales, marketing & customer operations

Simplifies and streamlines sales operations and marketing (e.g., content & campaign management) using applied intelligence, industry-proven solutions and continual improvement.

Patient services

Creates outcome-based services that provide better patient and HCP support from clinical trials through ongoing treatment and wellness programs.

Platform, analytics & data ecosystems

Develops technology blueprints and ecosystems and delivers them through systems integration and implementation.

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The new life sciences commercial model

Our commercial capabilities are designed to help you become a “Living Business” – one that unlocks sustained growth by continuously adapting to evolving customer needs.

Delivers better outcomes

Centers the commercial organization on delivering better patient and program outcomes.

Delights its customers

Understands what patients and healthcare providers want in their individual interactions and designs experiences that people love.

Applies intelligence

Enables the application of AI, smart automation, machine learning and advances analytics at scale—to discover and apply new insights.

Streamlines and digitizes

Empowers seamless collaboration across the commercial organization and other functional areas – connecting, simplifying and unifying decision making.

Harnesses ecosystems

Enables connection to data and insights from other healthcare entities impacting the patient experience.

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The case for change

Our years of research with patients, providers and pharma companies have uncovered some eye-opening facts about today’s commercial models and the real human experience.


of patients said pharma companies understand their emotional, financial and other needs related to their condition.


of life sciences commercial leads said they don’t have a good understanding of what their customers need and want.


of life sciences CEO’s believe that the dynamic orchestration of more complex ecosystems will become a core activity of commercial leaders.

What we think

Case studies

Accenture helped a biopharma company implement a patient-centered platform to manage the delivery of a personalized gene therapy solution.

Accenture supports forces with Siemens Healthineers in digitizing its customer service processes and facilitating seamless online interaction.

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Awards & recognition

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Life Sciences blog

Life Sciences consultants weigh in on how pharma, biotech, medtech and consumer health companies can improve patient outcomes.

Earning patients’ trust: Taking tangible steps

Explore earning patients' trust and taking tangible steps to better engage with patients.

Earning patients' trust in the new reality

Accenture surveyed 500 patients in the US to understand the impact on perceptions of patient trust and expectations.

Pathways to scale AI in biopharma

Five strategies for successfully scaling AI in biopharma and unlocking its value to drive strategic priorities.

Our leaders