Harness the power of data to strategize and refine solutions, tap into new business models and be hyper-relevant to evolving customer needs.
Improve target definition accuracy with AVA
It is a world of data. Analytics and insights are the fundamental building blocks of any intelligent video enterprise. With the hunger for new personalized content, there is a need to be predictive opening new advertising opportunities.
Engage your video customers at every touchpoint
Build engagement and loyalty with data-driven engine that builds hyper-personalized user experiences based on who is watching and what they watch.
Scale to the dynamic video market with a data
Deploy analytics-fueled strategy and marketing actions that optimizes performances and increases customer reach through micro segmentation.
Optimize your ROI on content and delivery costs
Monitor content performance across audiences/channels/ segments to deliver an original video content building brand loyalty and optimizing yield.
Accenture Video Analytics (AVA)
It is an insights platform that empowers video businesses to make strategic decisions. Clear, real time views on audience behaviour and operations can help in making confident business decisions related to backend processes, marketing, content strategies and exploit new opportunities.
Transform legacy business as the market moves, engage your customers with personalized offerings and monetize every single touchpoint.
Accenture Video Analytics provides a set of capabilities that enable all business functions to drive value from data.
Viewership, ad inventory and experience
Insights provide monetization strategies for segmentation & marketing action.
Content pricing and bundling
Insights support simulation and prediction of customer segment and financial impact of packaging and pricing.
Insights support personalization and cross channel targeted advertising.
Insights support content commissioning and acquisition, overall performance and ROI.
Channel performance optimization
Insights support channel performance, carriage agreement negotiations & measure profitability of content bundles.
Quality of experience
Insights help predict QoE for a segment with options to optimize network, address device issues and manage cost.
Monetizing big data
How to achieve higher revenues from big data?
To allow M6 to exploit the greatest possible value from its data, it was essential that the new analytics platform consolidate the disparate data sources and assets that were previously the sole preserve of individual business units.
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