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Case Study
Accenture Development Partnerships

Connecting Kenyan consumers with African artisans

Learn how Fjord and Accenture Development Partnerships teamed to design a go-to-market strategy and prototype for a new service at Lynk.

Challenge

Lynk is a Nairobi-based enterprise that successfully bridges the gap between informal workers, ranging from carpenters and furniture makers to hairdressers and chefs, and thousands of Kenyan consumers looking for these skills. Lynk’s scope of service had previously been limited by the amount of manual operational effort it took to connect customers with workers.

What Accenture did

Accenture Development Partnerships teamed with Fjord, part of Accenture Interactive, to design a user-centric, go-to-market strategy and a prototype for a new service at a Kenyan start-up.

We helped Lynk to scale its offering by designing a platform that would offer customers a compelling and useful way to buy furniture and engage the services of workers and artisans.

"I really enjoyed working with Accenture Strategy and Fjord — the combination brought a range of perspectives to solve different parts of a bigger problem. They finally brought us a context where we could focus and dive deep."

— CHRIS MACLAY, Head of Growth – Lynk

Value delivered

We created a Minimal Viable Product (MVP) of Lynk's new service, “Discover”. Discover is a visually appealing shopping experience where customers can find inspiration and buy pre-designed furniture and various services, offered by Kenyan artisans and workers. The new service gives them the ability to scale safely and efficiently, with the operational capacity to help many more customers and workers than before.

Related capabilities

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