Accelerating change has created a wealth of challenges for SMBs; rapid digitization and new digital-first experiences have been forced on businesses across the world. And a parallel explosion in the number of new channels, tools and platforms bring further complexities. Despite this continued uncertainty, SMBs and enterprises alike are striving to ‘build back better’; taking the opportunity to reimagine how they work and serve customers, engaging in new ways and places, and building new capabilities.
The success of enterprises and SMBs is intertwined, and both stand to benefit from improved collaboration. But research shows that while 85% of enterprises believe they are effectively supporting their SMB partners, only 40% of SMBs agree. It’s time to invest in new experiences, support and services to close the gap between SMB needs and reality.