Software and platforms
Why advertising and monetizing attention matter
51%
of advertisers say their customer data is not sufficiently accessible for targeting or attribution
77%
of CMOs worldwide feel under pressure to prove greater short-term ROI on their marketing campaigns
42%
of internet users worldwide use ad-blocking tools at least once a month
29%
of Americans canceled their streaming services in the first half of 2022
Rewrite your playbook for the attention economy
Discover how to keep all eyes on you and beat people’s attention deficit.
What you can do
Consumers continue to spend more time on media, creating a huge opportunity to earn their engagement. Win the competition for attention by completely reinventing your advertising and subscription models to address shifting user and advertiser challenges.
The creator economy, generative AI and the metaverse all offer new frontiers to gain and monetize audience attention. Capture and keep attention that drives new sustainable revenue streams by maximizing investments across immersive worlds for creators, advertisers and users to interact and engage.
Marketing leaders are constantly under pressure to accurately measure ROI. Prove the value of every spend by removing data silos and using AI to drive insights and personalization. You’ll optimize your ROI and customer lifetime value across all channels.
Reach key B2B audiences
Strengthen customer lifetime value
Maximize creator engagement
Monetize new spaces and places
Boost customer acquisition
Meet our leaders
Kevan Yalowitz
Managing Director – Software & Platforms, Global Lead
Nikki Mendonça
Managing Director – Accenture Song, Software & Platforms, Global
John Peters
Managing Director – Media & Entertainment, United States, West