Right now, an experience renaissance is afoot – pushing business beyond the CX philosophy and coalescing around delivery of exceptional experiences. This differentiation must anticipate and respond to customers’ changing needs. This is the Business of Experience (BX).
While uncertainty continues to swirl, BX provides a more holistic approach, allowing organizations to become more customer obsessed and reignite growth. Whereas CX existed in a silo, BX is in the board room as a CEO priority because it is pushed down through all levels of the organization. In fact, 77% of CEOs said their company will fundamentally change the way it engages and interacts with its customers.
BX combines the promise of technology with human ingenuity to deliver the outsized and sustained value that savvy CEOs and their leadership teams will embrace as we move deeper into the coming decade.
Companies are seeking ways to get back to growth in this post-pandemic world. But they’re facing a challenge: B2B sales have changed, yet again.
The B2B buyer is more in control of the sales journey than ever before. Because of the move to digital and growing social media landscape, buyers are savvier about where they get their information and more likely to trust word-of-mouth or B2B influencers.
So, what’s the new secret of winning sales and influencing people?
We think it’s having the solution and the knowledge your sales teams need: to give prospects the right facts, at the right time, and in the right way.
And with our B2B Sales Solution, we’ve built the capability next-generation sales organizations need. Reinvent your sales with our B2B, industry and sales expertise. Harness Salesforce and AI to empower your sales team, enable your buyers, and win more deals.
Next-gen sales are all about building relationships and influencing decisions through insights and helpful conversations. Here are our thoughts on the matter:
How to overcome “data frustration” in B2B sales
Most companies have lots of data – but very few put it to good use in sales. High time to change that! Learn more.
5 Imperatives for reinventing sales strategies
It’s time to reinvent B2B selling “from the ground up”. Here’s how companies should go about it. Learn more.
Reinventing B2B sales
How to empower your sales teams, enable your buyers and influence decisions. Learn more.
How to make sales truly digital
Industrial buyers expect B2C-like purchasing experience. So how can companies deliver? Our new research report points to possibilities. Learn more.
Introducing the B2B Sales Solution
Gain influence with intelligence.
Built on the world’s leading CRM, the B2B Sales Solution enables sales leaders to modernize their team’s way of working with AI and Salesforce.
Leveraging data from 700+ data services along with powerful AI and machine learning models, our sales solution enhances your Salesforce data by providing impactful insights and helping highlight more highly relevant, high-probability opportunities.
Industry- and function-specific guided selling experiences, virtual sales assistants, and insight views allow sales teams and leaders to understand – and address – buyer needs and preferences without leaving the Salesforce suite.
Companies can sell with confidence – from strategy and organization to sales process and ops, all the way into sales talent empowerment and retention, giving their teams the capabilities to help prospects and customers improve performance, enable buyers, and win deals.
Our new B2B sales video series, Going for Growth featuring Accenture and Salesforce leadership, aimed to drive conversations in sales organizations globally on how to re-imagine sales strategies in the complex and dynamic world of B2B sales.
Rethinking sales strategy
The growth formula - Using data to drive decisions
We know marketers are stuck in the clutter from the haphazard way that marketing organizations have evolved in the digital era.
Simplifying and applying the complex array of data is crucial for today's marketers to be able to tailor relevant experiences for customers–and our partnership with Salesforce enables us to help more marketers thrive and deliver those experiences through marketing transformation.
Clarifying the Clutter with Salesforce highlights how we can help marketers harness customer data and reimagine experiences by combining strategy, execution and technology. Accenture and Salesforce can bring clarity to the clutter and can help organizations thrive and reignite growth.
Powered by leading cloud technology, leveraging customer data, and deep partnerships, our team of tens of thousands of Salesforce-skilled professionals and AWS-trained technologists will deliver value like never before.
Accenture + Salesforce and the Business of Experience
Salesforce has always been about the experience, which makes it a natural fit for any organization on its journey to being a Business of Experience. Take a deeper dive into why Salesforce is the ready-made catalyst for BX to help outperform competition.
Three tech foundations to growth through service
Three ways data could forever change customer service as we know it, discover here. Learn More.
CEO consensus signals market shift
Fundamental shifts are underway in how businesses engage with customers. It means that more will reinvent themselves as a Business of Experience. Learn more.
Obsess about customer needs
Putting the customer at the center of your design, as obvious as that may sound, is often over-looked in deference to internal metrics. Learn more.
Make experience innovation an everyday habit
Creating a culture of constant innovation helps deliver on the promise of superior experience. Powering that culture with a platform makes it stick. Learn more.
Expand the experience remit across your org
Experience is everyone’s responsibility. Operating with the same insights and tools makes it easier to work as one cohesive, customer-obsessed unit. Learn more.
Sync the tech, data and human agendas
Delivering on the promise of technology, data and human ingenuity makes change work. Together, you create outsized and sustained value. Learn more.
Solving complex challenges
We are living in a world that is being reimagined before our eyes. Driven by the power of data, Accenture and Salesforce reimagine human experiences that reignite growth and accelerate the path to value. Together, clients trust us to solve their most complex business challenges with agility and speed.
Hot off the press. Read the latest Accenture and Salesforce news.
Comprehensive vaccine management solution to help government and healthcare organizations rapidly and effectively plan and develop COVID-19 vaccination programs. Includes components built on the Salesforce platform.