Transformation in the automotive industry is accelerating: revenues are shifting away from the vehicle transaction itself to digital business models, supported by the vehicle as a platform.
OEMs and suppliers need to transform, as new players are now entering the market. The product of the future is not just a vehicle, it’s a connected customer experience, embedded in software platforms.
Our Software Defined Vehicle (SDV) Solutions are enabling three key transformations for OEMs:
Re-invent the enterprise – develop new business models, achieve organizational excellence, and adopt enterprise architecture.
Re-define product development – implement systems engineering processes, methods, and tools. Transform R&D to a “SW first” mindset with continuous development. Virtualize and automate integration and testing processes. Increase efficiency with AI.
Re-build the product – establish scalable and flexible SW architecture; onboard and in the cloud. Accelerate development with our embedded SW assets and expand your cloud capabilities – globally.
The complexity of modern features such as OTA (“over the air”) updates require consequent interaction of the technology stack, processes such as configuration management and governance.
We support you with end-to-end, scalable competence in sustainable mobility (from battery cells to e-mobility), automated mobility (from software stacks to cloud infrastructure) and immersive mobility (from android automotive to metaverse).
Our Software Defined Vehicle Solutions help OEMs and platform players build and monetize digital platforms to create, deliver, and continuously shape unique user experiences. We help our clients accelerate into the new mobility ecosystem.
Revenue generated through digital services will increase from $300 million today, to $3.5 trillion by 2040.
By 2030, annual unit production of software-defined vehicles will surpass 90% of total production, up from 1.5% in 2020.