Gaming: The next super platform

The gaming market just keeps getting bigger. It has surpassed movies and music—combined. It is popular in every corner of the globe, with all ages, and with all demographic groups. Gamers are spending more and more time engaged in play, and increasingly it’s a social and community activity. The limits on this growth remain uncharted.

This ongoing market expansion has huge implications for the many businesses operating within the gaming ecosystem, including developers, distributors, content creators, and game platforms. In this overview, we explore the industry’s rapidly growing revenue streams, the drivers of growth, the changing demographics of the gaming universe, and the increasing importance of gaming’s social interactions.

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About the Authors

Christian Kelly

Managing Director – Accenture Strategy, Software & Platforms


Seth Schuler

Managing Director – Software & Platforms Strategy


Paul Johnson

Senior Principal – Accenture Research

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