It’s rare to hear a CEO mention “growth driver” when speaking of supply chain or operations. Despite typically being known for cost efficiency, a few select Chief Supply Chain Officers and Chief Operating Officers are inviting themselves to the growth party.
Our research shows one in five companies—our Leaders—are doing three major things differently from their peers. And it’s those three things that are delivering growth. What do Leaders do differently?
Despite typically being known for cost efficiency, a few select Chief Supply Chain Officers and Chief Operating Officers are driving the growth agenda.
Leaders build, not just buy in
Most Supply Chain & Operations executives buy into the concept of a digital enterprise. Our Leaders help build one, using digital innovation to power business growth.
Investing for supply chain & operations intelligence. But they don’t invest in digital for digital’s sake. Instead, they are infusing intelligence throughout their supply chain and operating model to enable a composite picture of customers. Using this picture, their teams build hyper-relevant products and services, tailored for individual customers.
The result? Leaders are exceeding their expected return on investment when scaling digital innovations.
Leaders exceed their own expectations
Leaders are exceeding their expected return on investment when scaling digital innovation while Laggards fall short.
In 2015-2018, supply chain Leaders scaled digitally enabled solutions at a rate surpassing the sales function, despite its reputation for being a digital pioneer.
Leaders make customer experience a team sport
Our leading Chief Operating Officers and Chief Supply Chain Officers are reaching out to their C-suite counterparts. While that may sound simple, it changes everything. They formalize this collaboration with digital platforms that unite multiple teams to head toward one North Star: customer centricity.
Customer centricity is an intricate way to describe companies putting customers at the heart of everything they do. At our leading companies, no one function owns the customer. Rather, the C-suite collaborates to get it right with high-value customers. No siloes allowed.
Leaders play well with others and the customer wins
Leaders are all about partnering in an ecosystem. While only 64 percent of Laggards pursue becoming ecosystem orchestrators, almost 78 percent of Leaders do. It follows that Leaders are also embracing open and co-innovation more than other companies.
The Laggards in our survey might partner, but it’s traditionally—with suppliers or a few independent experts.
Leaders have widened the net, inviting technology partners, universities, innovation incubators—even competitors—to their search for growth. They know it’s the key to making innovation happen—fast.
64% of Laggards try to orchestrate an ecosystem
Versus 78% of Leaders who do the same
Becoming a supply chain & operations Leader
If your company is not where the Leaders are yet, closing the gap is within reach. Major change usually starts with a simple conversation. Our Leaders are not waiting for their CEO to initiate that talk, they are driving it instead.
Leaders are using digital with a purpose, collaborating for customer relevance and focusing on the right outcomes to drive growth. Making the most of their rightful place at the C-suite table, leading Supply Chain & Operations executives are changing the growth game.
ACCENTURE RESEARCH LEAD FOR THE METAVERSE CONTINUUM BUSINESS GROUP
Raghav Narsalay, a Managing Director at Accenture Research, is the Accenture Research Lead, Metaverse Continuum Business Group of Accenture. The team led by Raghav specializes in building primary data driven actionable insights on business strategies and organizational roadmaps companies must adopt in their metaverse journeys.