The marketplace project began with
a fresh reimagining of the company’s printed Yellow Pages into a platform, app and
community proposition named Yep!, a play on the popular South African phrase “yep” and a
shortening of the Yellow Pages name.
Accenture worked with local vendors
whose insights informed blueprints for user journeys and the platform experience. It had
to be simple for a small business to create a mini-storefront, upload a company logo and
contact details, and communicate and transact with customers—ideally within a few quick
steps. To shorten the learning curve, Accenture incorporated UX from familiar apps, like
WhatsApp, and gave it a sleek and colorful look.
Merchants can set up a storefront,
manage appointments and schedule bookings via the Yep! dashboard. The app alerts
business owners to new customer requests for quotes. Customers can find a vendor, ask
for a quote and chat with the merchant inside the app.
Because much commerce in South
Africa is handled in person, Yep! can help SMEs bring business to their stores as well.
In-person agent visits from the Yep! team provide digital guidance and business advice
in a familiar and relatable setting. In the future, merchants may tap into an online
academy on the platform to learn how to set up a great storefront and edit their service
and product images.
SMEs can also use Yep! to quickly
buy and sell services to other merchants. A forthcoming feature enables SMEs to bid for
supply contracts offered by larger firms, furthering the Yep! platform as an integral
part of the fabric of the South African economy.