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19-23 June | Cannes, France

Accenture Song at Cannes Lions 2023

#Canneslions2023

We were back at the 70th Cannes Lions Festival of Creativity to showcase and celebrate our work, thought leadership and talent.

Our work

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Celebrating our work

We showcased work that has the power to change business, industry and customer lives by bringing to life the unlimited potential of imagination, technology and intelligence.​

Our award wins

  • Grand Prix: Titanium Lions | The Government of Tuvalu: The First Digital Nation
  • Silver: Industry Craft Lions | Brand and Communication Design | Levi’s: The Greatest Story Ever Worn
  • Silver: Sustainable Development Goals Lions | Climate Action | The Government of Tuvalu: The First Digital Nation
  • Silver: Film Lions | Retail | Levi’s: Legends Never Die
  • Silver: Film Lions | Retail | Levi’s: Fair Exchange
  • Bronze: Media Lions | Use of Events and Stunts | Borussia Dortmund: A Hand Ball that Could Save Your Life
  • Bronze: Brand Experience & Activation Lions | Sponsorship & Brand Partnership | Blue Moon: The High Stakes Beer Ad​
  • Bronze: Film Lions | Consumer Goods | Macpac: Weather Anything
  • Bronze: Film Lions | Screen and Events | The Government of Tuvalu: The First Digital Nation

Our content sessions

Song Simplifies Talent: Technology is Creative

Speakers: David Droga (CEO, Accenture Song), Lan Guan (Senior Managing Director, Technology, Global Lead of Data and AI Cloud First, Accenture) and Nick Law (Creative Chairperson, Accenture Song)

Creativity has always depended on technology. Today, the emergence of new technology is so accelerated that the only way to understand and leverage its potential is with a partnership between technologists and creatives. The GenAI revolution is reshaping how and what machines and humans can make. For its inaugural session, Song Simplifies explores the future of talent at the intersection of creativity and technology.

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The Product, the Hero

Speakers: Kenny Mitchell (Senior Vice President and Chief Marketing Officer, Levi’s®), Tracey Panek (Historian, Director, Levi Strauss & Co. Archives) and Scott Bell (Chief Creative Officer, Droga5, part of Accenture Song)

How can you make your product the true hero of your storytelling?​

Levi’s and its 501® jean, which is one of the hero-iest hero products of all time, have managed to do exactly this. This session explores how over their 150 years, culminating in their latest global creative platform, "The Greatest Story Ever Worn", they put the product first and delighted audiences and changemakers with their product storytelling.

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When D&I Informs All Decisions, Not Just the Marketing Ones​

Speakers: Angelica Munson (Global Chief Digital Officer, Shiseido), Yasuhiko Sasama (Chief Digital Officer, Shiseido Japan) and Yumi Matsuzaki (Managing Director, Accenture Song)

For 150 years, Shiseido has empowered people to define what beauty looks like.​

Now it’s going further with a commitment to create a more diverse and inclusive society to transform their entire business. This session will explore the power of D&I inspired business transformation including ‘Beauty DNA’ a hyper personalised beauty regime based on DNA.

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Chief Creatives on the Terrace

Speakers: Tara Ford (Chief Creative Officer, The Monkeys, part of Accenture Song), Anna Qvennerstedt (Global Creative Chairman, Forsman & Bodenfors) and Kenny Gravillis (Co-founder and Chief Creative Officer, Gravillis Inc.)​

Join some of the most influential creatives in the world as they discuss some of the main editorial themes being explored at the Festival this year and share their insider tips on the tools, tricks and processes they rely on. Discover strategies for measuring creative performance and demonstrating ROI and learn how to incorporate creative thinking into your work to achieve new levels of success.​

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‘What I’ve Learnt’

Speaker: Ariana Stolarz (Managing Director Growth & Innovation, Accenture Song)

The What I’ve Learnt stage is a platform to hear from industry leaders about their creative disciplines and insights into what a career in the industry looks like and how you can carve your own path. 

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