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If enterprises build trust, SMBs will spend

June 2, 2021

Accenture research highlights that SMBs’ digital maturity is a key driver of trust in (and spend with) enterprises

Losing value down the trust gap

Trust opens wallets

Perception: what they see is what you’ll get

Please, please let me get what I want

What should enterprises do?

Coming up next… a real commitment to change

About the Authors

Stephanie Gorski

Managing Director – Accenture Strategy, Software & Platforms – Accenture


MICHELLE MCGLYNN

Managing Director – Strategy & Consulting, Customer, Sales and Service


Kelley Harris

Senior Manager – Strategy & Consulting, Customer Sales & Service


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