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Electric vehicles on the rise

July 5, 2022 5-MINUTE READ

In brief

The electric revolution is here

Fifty percent of all new cars sold in Europe in 2030 will be BEVs.

Sales: Learnings from Tesla


higher lead-to-order conversion in certain markets.

~5 hrs

less time invested per car sold.


lower costs per car sold.

Digitalize the point of sale.

Equip showrooms with digital infrastructure for presenting prices and key vehicle information.

Simplify configuration.

Streamline car configuration so customers can configure their preferred vehicles by themselves.

Build trust.

Drive conversion by engaging customers as brand “ambassadors,” and build trust by allowing new owners to return vehicles.

Enable self-service education.

Provide digital channels to let new owners educate themselves about their vehicles.

Consider direct sales.

Shift the retail network to direct sales with an agency model, creating seamless online and offline experiences.

Aftersales: Learnings from Norway


less moving parts in the engine.

Up to 60%

lower aftersales profits if no countermeasures are taken.

Up to 40%

recovery of aftersales profits possible.

Harness customer loyalty.

Look to monetize the fact that BEV owners typically have higher brand loyalty with a package of first-class aftersales services.

Increase workshop efficiency.

Enhance productivity by rethinking ways of working, increasing automation, and making better use of data.

Improve pricing strategy.

Consider key pricing levers like low-cost pricing, value-based pricing, and innovative pay-per-use pricing.

The road ahead

Meet the team

Johannes Trenka

Corporate Strategy & Growth, EMEA Lead

Dr. Maximilian Holtgrave

Strategy Manager – CEO & Enterprise Strategy

Tobias Büchsenschütz

Strategy Manager – CEO & Enterprise Strategy


Strategy Consultant – Mobility