Retail Applied Intelligence
Drive profitable growth by putting your most loyal customers at the heart of every business decision—from your products to your supply chain.
Knowing your high-lifetime value (HLV) customers is the key to future retail growth. Our ai.RETAIL solution helps retailers to rapidly apply artificial intelligence at scale in Marketing, Merchandising and Supply Chain to drive profitable growth.
Use predictive analytics to determine your high lifetime value customers and create retention, acquisition and marketing strategies.
Use prescriptive analytics to identify your most profitable customers, and localize products, promotions and prices to drive loyalty in-store.
Get a 360-degree view of what brings customers to your stores. From marketing and supply chain to merchandising and labor.
Use data-driven analytics to flow and locate inventory that matters to your HLV customers—maximize in-stock, working capital and inventory ROIC.
Leverage advanced analytics to optimize existing and future supply chain real estate, including stores and distribution centers.
Deliver an end-to-end process to create overall return efficiencies by identifying items most likely to be returned and customers driving returns.
Many retailers agree artificial intelligence (AI) continues to transform the industry—eighty-six percent are experimenting to forge new paths to growth. But most retailers are pursing AI as one-off initiatives running in functional silos, and not realizing its true potential to impact their top and bottom lines.
In this report, we propose that by starting with a human approach to data and focusing on four critical areas—people, data, platform and governance—retailers can move from experimentation to rapidly driving value at scale with AI, and drive new paths to growth.
Intermarché, one of the leading grocery retailers in France, is transforming into a data-driven organization with the help of the Accenture and Microsoft partnership.
With operational efficiency and value-creation for customers as the first two objectives, Intermarché is using Accenture’s retail expertise combined with Microsoft’s cloud technology to accelerate decision-making and business processes, for immediate results.