As media companies transform to look and act more like technology companies, they must develop workforce expertise and operating models that empower data-driven decision making culture.

The workforce is becoming “human+”: each individual is empowered by their skillsets and knowledge plus a new, constantly growing set of capabilities made possible through technology.

But as the line between employees and the technology they use blurs, a new divide is emerging. The workforce is evolving at a rapid pace, incorporating new technology-driven abilities and skills to deliver value for the company—while the enterprise itself is still optimized for the workforce of the past.


of communications executives agree their employees are more digitally mature than their organization, resulting in a workforce "waiting" for the organization to catch up.

The bottom line for media companies?

Adapt the technology strategies that have successfully created this next-generation workforce to empower them even further. Through AI, extended reality (XR) and sentiment analysis, media businesses can propel their workforce forward, blazing a trail for the company’s continued growth.

However, doing so is a huge challenge for the media industry, which needs to engage an increasingly diverse set of expertise to support an ever-wider range of digital businesses. To remain competitive and future-proof, companies need to focus on developing skills that will support their growth in the post-digital era. Digital transformation journeys must include a strong focus on the relevance of the roles and skills companies have today, as well as those they’ll need tomorrow.

Today’s workers are equipped and empowered by technology, incorporating it to perform existing tasks in new, post digital roles.

Shad Family

Managing Director, Lead – Media and Entertainment, North America


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