GOOD RETURN
Empowering the financially disadvantaged
Challenge
Over 80% of Cambodians don’t have access to banks or regular financial institutions,
making financial awareness a struggle for many of the 480,000 micro-business owners
living and working in a cash-only economy. We created My Money Tracker with these
people in mind.
Good Return’s mission to help
end extreme poverty by 2030 means it’s vital to scale across South-East Asia and
Pacific quickly and efficiently. With smartphone adoption rapidly growing in the
region, creating a smartphone app and other digital capabilities can help them reach
many more entrepreneurs, their family and communities faster and cheaper than
traditional analog forms.
Good Return asked Accenture to
create a digital tool that would empower low-income Cambodians to become more aware
of their personal and business money flows. Our aim was to enable them to make more
informed and mindful decisions about their money, increase microfinancing
opportunities – a crucial factor in making responsible investments toward business
growth and improved living conditions.
Meet Ramy
Watch how Accenture and Good Return
used digital and social innovation to help microbusiness owner Ramy reach her goals.
Strategy and solution
We researched, designed and
developed a custom smartphone app. My Money Tracker makes recording and tracking income,
expenses, debt and credit easy and intuitive for people that primarily live and work in
a cash economy.
Designed in both Cambodian Khmer
and English, My Money Tracker is the first money tracking Android app designed
specifically for Cambodians. Informed by a deep understanding of Cambodian
micro-business owners’ needs and situations, the app helps keep track of their money
habits within their daily routines.
The app tracks daily cash flow and
helps understand profit and loss patterns. It records and tracks money owed to them and
they owe to others and helps understand progress over time to help make more informed
decisions for the future.
The app is currently in Beta
testing with a group of users, where we’re tracking adoption and engagement metrics, as
well as indicators of human impact using analytics, interviews and surveys at key
moments before, during and after the Beta phase. Using the Beta research insights, the
team will iterate My Money Tracker to improve functionality and usability before
releasing the app publicly on Google Play Store, where the team will measure the true
impact at scale.
For the user the app educates,
motivates and builds confidence through a more organized approach to personal finances
with the aim of helping them to increase monetary savings or income due to financial
behavior changes.
For Good Return, the solution
increases number of possible microfinance and education partnerships, reduces cost of
training and minimizes time to market and increase number of micro-businesses using My
Money Tracker.
My Money Tracker
Informed by a deep understanding of
Cambodian micro-business owners’ needs and situations, the app helps keep track of their
money habits within their daily routines.
Connect with us