Drive profitable growth with digital commerce transformation


People buy and sell in totally new ways. This rapid shift to digital commerce, accelerated by COVID-19, has given businesses a monumental opportunity to create new revenue streams, meet new customers and capture the full potential of a $10 trillion market that’s poised to nearly triple by 2027.
Companies are looking to drive more sales and revenue through digital channels they own, and they want visibility into the volume and profitability of all their channels so that they can optimize outcomes and reduce complexity. Meanwhile, they are recalibrating their routes to market to meet changing buyer needs and to retain customers and accelerate sales.

We help businesses reimagine buying and selling experiences to increase relevance and drive continuous growth. To maximize the growth opportunity, we balance the complexity of the commerce ecosystem with the simplicity of an agile business model to help our clients sell everywhere.

Accenture has acquired The Stable​

Accenture has acquired The Stable​

The Stable, a commerce agency based in North America, will bolster Accenture Song’s commerce transformation expertise, helping clients to reinvent their buying and selling experiences.

Direct digital commerce

Expand profitable growth through direct digital commerce

We help businesses profitably expand their digital ecosystems by growing digital commerce.
How we do it:
Build an owned digital channel for growth
Create a direct-to-customer channel so you can meet customers’ expectations for digital as their primary interaction.

Manage the complexity of direct channels
Launch platforms that integrate with and support your digital and physical commerce channels for around-the-clock availability and operational efficiency.

Reimagine offerings to create new paths to revenue
Capture and analyze data to understand customer preferences and values and apply those insights to unlock entirely new revenue streams.

Omnichannel commerce optimization

Optimize performance and drive new growth across channels

We help businesses reinvent and scale digital commerce strategies across owned and indirect channels to drive optimal sales performance and profitability, strengthen brand loyalty and generate new market growth.
How we do it:
Apply insights to identify new paths to growth
Get visibility into cross-channel performance and build a customer and competitor intelligence engine.

Manage channel complexity and scale
Build an agile, efficient architecture and operations to reduce costs and improve speed to market.

Orchestrate seamless cross-channel experiences
Build data-driven brand experiences to own and optimize the digital shelf experience.

Optimize performance to maximize sales
Continually optimize marketing and merchandising decisions, within and across channels, to drive ROI.

Client stories

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