Experience is the new brand, and that includes connecting around the needs of the customers. To succeed in this new world of marketing you have to understand both what they want and why.
Today’s personalization capabilities fulfill that promise by dynamically and uniquely tailoring experiences to each individual and context in a seamless manner across channels, thereby propelling both growth and value. Accenture believes the ultimate goal of personalization is to use data to make it easier for customers to find and consume what they want, how and when they want it, based not only on the WHAT of past purchase or browsing, but by understanding the WHY behind their preferences. Accenture Interactive refers to this as the Accenture Genome.
Learn more about our services below, and explore how Accenture's personalization research and insights, combined with our unique tools, assets and enablers, can help your organization leverage personalization to drive sustained business value.