The art of front office thinking

A new perspective on how to transform your sales, marketing and service operations to deliver sustainable breakthrough growth.

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What we do

We help organizations see their front office a little differently, rewiring it to become an engine that drives disruptive growth.

Sales, marketing and service operations play a foundational role for organizations looking to deliver hyper-relevant experiences to customers, anytime, anywhere. We encourage our clients to view these front-office functions holistically and to see customer interactions as one connected life cycle, from lead generation, through conversion, to customer adoption, success and retention.

Our human + machine approach, SynOps, allows sales and revenue leaders to expand into areas previously unreachable. Now, you can rapidly experiment, pilot and execute programs that will help your front office go where there’s room to grow.

Front office thinking

Accenture's video describes what is the Front Office Thinking and how it supports the new mindset and technologies. See more.

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How we work

We provide seamless, customer-centric marketing, sales and support across the customer life cycle.

Digital Inside Sales

We bring a modern approach to selling to achieve sustainable growth. Learn more.

Ecosystem and channel optimization

We help onboard and enable partners, as well as providing channel performance optimization and program compliance management.

Sales enablement

We work across order management, contract management, master data management, trade promotion management, and configuring, pricing and quoting.

Customer adoption and success

We offer customer onboarding, adoption and care (AI-powered). We provide training, product enablement and support, and upsell / cross-sell expansion.

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Why work with us


Improvement in inside sales lead conversation rate


Increase in customer retention


Customer satisfaction rate achieved consistently


Net promotor score increase

HFS highlight

HFS report how Accenture’s customer engagement acquisition strategy is aimed at OneOffice dominance in a virtual world.

State of Sales

Although the movement of selling virtually has been growing and evolving for many years, 2020 has accelerated this new remote way of prospecting, customer engagement, and closing deals.

AA-ISP and Accenture recently partnered on research to reveal several findings which indicate that our profession is entering yet a new era of selling!

Based on the findings of the research, we invited leaders to join our virtual Roundtable discussion to benchmark organizations against these findings.

Together we discussed and shared our thoughts on:

  • Remote Sales: The wide acceptance, growth, and evolution of inside sales
  • Training: How companies are training and onboarding in this remote environment
  • The Numbers: Data on what the community reports for activities, quotas, and what really drives results
  • Technologies: A discussion around how sales technology has changed in the remote selling environment and what has stayed the same​

The current state of sales | Webinar


Business has gone virtual

Empathy now; continuity next: 3 tips for supporting smbs

Human + machine lead prioritization = growth

What we think

CPGs as digital businesses can seize the opportunity to grow digital commerce.

How using the right data across the Front Office helps to provide superior customer experiences.

Discover how organizations can double their chances of future-ready operations in the next 3 years.

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Case studies

A global networking technology company creates a new GTM to transform customer experience.

A mobility and delivery platform unlocks over $85 million through sales talent and data-driven insights.

How a 360-degree view of prospects and an integrated, data-driven approach powers success.

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Our leaders


Headless merchandising

How brands should embrace commerce transformation and rethinking their merchandising model.

Using data to create a future-ready front office

Front-office leaders expect growth in the coming years. This will require having a future-ready front office​.

Winning at sales is more than winning the deal​

How companies should view large-scale trends as the competition, to develop a winning path forward.

Connect with us

Read our blog

How organizations are reinventing their business with Intelligent Operations.

Follow us on Twitter

Join the conversation.

Explore Careers

We're looking for innovators to deliver continuous, rapid innovation to help companies reinvent themselves at Accenture Operations.

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Digital Inside Sales

A future-ready and digital B2B revenue engine

The growth game has changed for B2B. But it is more important than ever. Human Ingenuity + Digital Innovation are key to achieving sustainable growth.

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