Solutions.AI for Pricing
Grow top-line revenue and drive profitability with continual price optimization.
Pricing has long been a top strategic priority for the C-suite. But today’s unpredictable market conditions have forced leaders to approach it differently. 73% say that AI will be key to their future success as they embrace new pricing models and look for intelligent, innovative pricing solutions.
Solutions.AI for Pricing supports ongoing price optimization and helps structure new commercial models that can increase profit and prevent leakage. It uses AI and advanced ML to deliver real-time insights based on market signals, competitive intelligence, and changes in customer preferences and buying propensities. Using these insights, companies can create and launch the most effective pricing scenarios – and customer experiences – to drive growth.
Our AI solution optimizes pricing levers in real time to grow customer demand and maximize revenue growth.
Use real-time insights about individual customer preferences, market changes and competitor activity to optimize price and discounts.
Optimize list price, trade promotions, portfolio mix and price pack architecture.
Enhance the probability of winning a deal and the optimal pricing that will maximize deal margin and customer profitability.
Our AI-powered pricing capabilities are personalized and dynamic to deliver significant business and customer value.
Up to 15% increase in revenue
Up to 5% margin growth
Up to 40% decrease in promotional spend
We use the power of data and advanced AI innovations such as deep learning, genetic algorithms and game theory to change how businesses price products and services.
Rapidly deploy proven pricing capabilities, from base-price optimization and discount personalization to deal margin optimization.
Leverage unique Accenture pricing algorithms to quantify customer elasticity per product at every moment in the customer buying journey.
Generate and activate data-driven recommendations to offer customers the right price on the right channel at the right time.
Quickly run ‘what-if’ simulations to test price changes, then optimize price accordingly to impact sales, customer satisfaction and market share.
Simplify work for price managers, reducing the time it takes to deliver competitive prices through an intuitive interface with real-time insights.
Use a flexible microservice architecture to leverage massive amounts of data and scale pricing algorithms, modules and other cloud-native components.
Analytics and machine learning technologies can help High Tech companies price more competitively.
Intelligent pricing that’s real time and contextualized fuels competitiveness and growth—while fostering enduring customer relationships.
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