Solutions.AI for B2B Growth
Unlock new revenue opportunities with AI-powered customer insights
As the world continues to become more digital, B2B businesses are using online channels to interact with their customers and connect with new ones. But the move online means more options, data and ultimately, more noise. B2B organizations need to change where they focus and how to convert that data into meaningful actions that will help them grow.
Solutions.AI for B2B Growth helps B2B companies unlock new revenue opportunities across the customer life cycle. It delivers AI-powered customer insights to help businesses quickly and precisely identify their most valuable prospects. It customizes the communications and channel mix for each customer to improve sales and marketing effectiveness. It monitors changes in customer demand and marketplace dynamics to help recommend the most competitive pricing options for every context. And ultimately, it helps anticipate customer needs and recommends new offers to grow their value – and their value to their customers - over time.
Throughout the entire customer journey, and across touchpoints and channels, we’re using AI to change the way B2B companies grow.
"Accenture is helping us transform our B2B Seller Acquisition activities in India, Malaysia and Thailand with their AI-driven revenue growth solution."
Our industrialized AI solution rapidly generates customer insights to improve sales effectiveness and identify new opportunities for revenue growth.
Responsibly build a 360-degree customer profile to understand client attributes and identify real-time opportunities for growth.
Improve decision-making with AI-powered smart lists, prioritizing the most valuable leads and optimizing how, when and where to sell.
Identify and consistently refine insights specific to a business, product and industry with proprietary models and methodologies.
Our IP-led, expertly managed solution accelerates enterprise value by delivering both top- and bottom-line benefits, along with enhanced B2C and B2B experiences.
faster target list development
increase in revenue
increase in campaign engagement
higher conversion rate on digital channels
Our solution uses diverse AI techniques and tools to change how B2B brands understand, attract and grow their customers.
Generate insights from over 600 third-party data sets globally and 25M SMB data sets in North America.
Extract unique signals and intents using 50+ AI-enabled web sensors from "digital breadcrumbs".
Predict sales conversions and optimize next best actions using pre-built and customized machine learning algorithms.
Capture collective human knowledge and intelligence into an industry relevant knowledge base for continuous learning and refining.
Integrate market-ready products into a variety of systems and platforms which in turn guide and automate operational workflows.
The next AI revolution will be built by people like you. Pursue your passion and change the future of business using all things AI, analytics and automation.
How is AI used in B2B growth initiatives?
AI can be used by B2B organizations to help their customers grow their business. AI helps unlock new revenue opportunities across the customer lifecycle; powers and delivers insights for organizations to identify valuable prospects; customizes communications to improve sales and marketing effectiveness; monitors changes in demand to recommend best pricing; and more.
What are the types of B2B organizations?
What industries can benefit most from AI B2B solutions?
AI helps B2B organizations across various industries. For software companies, AI solutions can analyze massive amounts of data to find opportunities for growth; it can also provide salespeople with the right insights so sales calls will be more effective. For retail and e-commerce platforms, AI can help attract and build the right network of vendors on the platform. And for chemical manufacturers, AI can help understand what chemicals a client company might need more of to fulfil certain drug orders.
What are examples of B2B customer insights?
For B2B organizations, customer insights derived from AI help them understand who their business customers are and assess what support is needed to help them grow. Consider a platform organization that works with small and medium-sized businesses (SMBs). Customer insights are valuable in helping sales reps identify the right SMBs to onboard onto their platform, shape the messages that will resonate with those SMBs, understand the specific needs of those SMBs, and nurture the relationship over time.