At Accenture Song, we approach our work with a lens that embraces the nuance and complexities of people, experiences, and life.
By embracing this reality of continuous change, we can create impactful, memorable work for our clients, people, and communities. We bring honest expertise, fresh ideas, and a hint of boldness that push the boundaries for creative innovation. The result is creative execution that leaves a mark.
Spread across the globe, our best-in-class talent delivers stunning and captivating work that sparks a human emotion.
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What if every time you order a bottle of house wine, you are helping the 5,000 homeless people in Brussels? With this solidarity wine label, we have hijacked the menus of many restaurants, and replaced their house wine with our own solidarity label. For every bottle of Vin Maison ordered, 5 euros goes to Solidarité Grands Froids, a non-profit organization that helps the homeless. The label refers to the cardboard boxes that homeless people often use as a shelter or to ask for help.
Since the pandemic, working from home has become a part of our lives. As a result, we don’t use our cars for the daily commute like we used to. They’re just standing there, in the garage or on the street. What doesn’t stop running, is the fee we pay for our car insurance. Enter the Corona Direct Pay-per-kilometer insurance. We launched this ideal WFH insurance with a remake of a famous Song about the nostalgia of being on the road.
A survey on desired behaviour showed that the vast majority of commuters knows the rules and behaves accordingly. The campaign is about that annoying minority that prevents the commute experience from being perfect. We visualised the survey with simple and relevant symbols, 100 of them, nicely lined up... except for those painfully disturbing contrarians. A wink to the social media trend of OCD-nightmares.
The posters were displayed at bus stops, on the vehicles, and in animated versions online.