Strategy & Consulting Global Network Song Practice | Marketing Transformation (Adobe)
MarTech Consultant Roles and Responsibilities
Adobe Experience Platform (AEP) – Data Foundation & Platform Enablement
- Support the design and enablement of Adobe Experience Platform as a unified data foundation, integrating customer data across online, offline, and enterprise sources
- Work with marketing, analytics, and technology teams to translate business requirements into AEP data models, schemas, and platform use cases
- Assist in defining data governance, quality, and operating principles to ensure scalable and compliant use of customer data
- Support platform readiness for downstream analytics, personalisation, and activation use cases
Adobe Marketo Engage (AME) – Campaign Automation & Lead Management
- Support the design and execution of end-to-end marketing automation campaigns using Adobe Marketo Engage across email and digital channels
- Assist in lead lifecycle management, including lead scoring, nurturing programs, and qualification frameworks aligned to business objectives
- Collaborate with sales and marketing teams to define campaign strategies, segmentation, and targeting approaches
- Monitor campaign performance (e.g., open rates, conversion, pipeline contribution) and provide data-driven recommendations for optimisation
- Support integration of Marketo Engage with CRM and other platforms to enable seamless lead flow and reporting
Adobe Real-Time CDP (RT-CDP) – Customer Profile & Activation
- Support the creation and optimisation of unified, real-time customer profiles using RT-CDP
- Assist in defining identity resolution, segmentation, and audience strategies to enable timely and relevant activation
- Collaborate with teams to support real-time and batch activation across paid, owned, and direct channels
- Analyse audience performance and activation outcomes to identify optimisation opportunities
Adobe Customer Journey Analytics (CJA) – Insight & Measurement
- Leverage Customer Journey Analytics to analyse cross-channel customer behaviour, journeys, and outcomes
- Support the design of journey analysis frameworks, KPIs, and performance views aligned to business objectives
- Translate journey and performance insights into clear recommendations for experience, campaign, and journey optimisation
- Support executive-level reporting and insight storytelling using journey-based analytics
Adobe Journey Optimisation (AJO) – Orchestration & Personalisation
- Support the design and activation of personalised customer journeys using Adobe Journey Optimisation
- Assist in defining journey logic, decision rules, and triggers to enable context-aware engagement
- Collaborate with marketing and product teams to activate journeys across email, push, SMS, paid media, and digital channels
- Monitor journey performance and recommend optimisation actions to improve engagement, conversion, and retention
Consulting Delivery, Operations & Governance
- Own and support day-to-day consulting delivery of workstreams within client engagements, ensuring scope, timelines, dependencies, risks, and value delivery are actively managed
- Contribute to +1 internal initiatives, such as proposal development, asset creation, or practice enablement, in support of GN Song and Accenture priorities
- Develop and maintain consulting-grade delivery artefacts including project plans, insight decks, performance readouts, issue logs, and executive updates
- Act as a strategic liaison between clients, Accenture leaders, subject-matter experts, and delivery teams to ensure integrated, client-centric solutions
- Coordinate with partners and vendors to support compliant, high-quality execution and governance
Apply structured consulting problem-solving and professional judgement to navigate ambiguous, fast-paced, and evolving client environments, balancing strategic thinking with execution discipline
Your experience counts!
- 5+ years of experience in data-driven marketing, martech, customer analytics, digital transformation, or customer experience, preferably in consulting or client-facing roles
- Hands-on experience or strong working exposure to Adobe Experience Platform (AEP) or related capabilities such as Real-Time CDP, Customer Journey Analytics (CJA), and Journey Optimisation (AJO)
- Experience working with customer data, identity resolution, segmentation, and activation across multiple channels (paid, owned, CRM, digital touchpoints)
- Ability to analyse cross-channel customer journeys and behaviours, translating insights into clear recommendations for optimisation and business impact
- Familiarity with journey analytics, measurement frameworks, attribution concepts, and performance reporting to support data-driven decision-making
- Experience collaborating with marketing, analytics, and technology teams to support platform implementation, integration, or optimisation initiatives
- Strong analytical and problem-solving skills, with the ability to translate complex data and platform concepts into clear business narratives and executive-ready storytelling
- Experience preparing or contributing to client deliverables, such as solution designs, insight decks, journey views, or platform documentation
- Exposure to marketing technology ecosystems, CDPs, analytics platforms, or data platforms (Adobe or equivalent) is an advantage
- Comfortable operating in global, matrixed, and fast-paced consulting environments, demonstrating strong stakeholder management and collaboration skills
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