Digital Media Tag Specialist
What you’ll do:
Perform proactive Tag/Feed Health audits and perform audits upon request
Assist new and existing advertisers with Tag/CAPI/Feed setup questions, implementation and troubleshooting
Ensure conversion visibility resilience in lower funnel / performance based advertisers
Join calls with sellers and advertisers as needed to resolve Tag/CAPI/Feed issues in a timely manner
Become an expert at digital media campaign best practices, enabling yourself to be your region’s go-to resource for campaign set up and performance related inquiries.
Provide best practice recommendations on optimizing lower funnel campaign set up
Scale product knowledge across the sales organization via documentation, office hours, trainings, etc.
Maintain documentation, how-tos, and FAQs to scale seller knowledge around Tag / Feed / CAPI
Proactively communicate any Tag / Feed / CAPI product updates to the sales team
Understand complex processes and products, distilling them down into a digestible format for a less technical audience
Requirements:
4+ years of experience, including:
2+ years of experience in digital advertising, ad tech or ad operations, preferably in a campaign management role
2+ years of experience with HTML, CSS, and intermediate knowledge of JavaScript, or experience with tag management platforms such as Google Tag Manager, Tealium iQ, or Adobe Launch
Knowledge of server-to-server tracking, API integrations and/or Meta Conversions API
Knowledge of ad products at companies such as Pinterest, Facebook, Instagram, Google, Snap
Ability to analyze & provide guidance on faulty tracking implementations
Comfort with being client-facing
Business fluency in local language and English
Strong communication skills
Ability to translate technical information into actionable steps for a non-technical audience
#LI-GM
Sydney
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