Accenture Metadata Intelligence

Use content data across the supply chain for global expansion, viewer engagement, customer retention and enhanced user experience.

Power enterprise value with data

Almost 90% of data in companies is unstructured and keeps growing faster than the growth of structured databases. If media companies can overcome traditional supply chain challenges, this data can be harnessed to innovate and unlock new business potential.

Strategize business outcomes using metadata

Presently, there is no vision on the strategic role of metadata in the entire content supply chain (content acquisition to user experience).

Enhance operational efficiency

Today, companies suffer low efficiency in unstructured data management including high costs associated with manual activities that could be automated.

Improve data and data quality

Metadata is now available only in siloed sources with lack of unified view with inaccurate and poor data quality and no standard or quality assurance.

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The Metadata Intelligence platform

It is a cloud native platform that extracts information from unstructured data like video, image, audio. It identifies key categories like celebrities, objects and activities, scenes, brands and text.  

The platform drives innovation across the content supply chain - content production, rights and acquisitions, planning and scheduling, content management, promos, presentation and playout to increase efficiency, strengthen customer engagement, optimize content supply chain and unearth new potential. It supports: 

  • Automatic tagging and archiving 
  • Interactive content discovery
  • Content recommendation
  • Automated editing, subtitling and closed captioning 
  • Intelligent thumbnails 
  • Predictive audience

Technologies like Machine Learning with Computer Vision, Automatic Speech Recognition and Natural Language Processing come together to increment velocity, flexibility, accuracy and quality of metadata. Various cloud technologies orchestrate and detect complex scenarios with utmost accuracy. 

The platform benefits

The platform provides up to 80% cost reduction on manual activities involving metadata extraction like content tagging, archiving, subtitling and extraction.

Quicker metadata extraction

Reduced % of content tagging errors 

Reduced average cost per hour of archiving activities

Reduced hours of manual activities

Improved average task completion rate

Reduced cost to serve

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How it works

Inside the Metadata Intelligence platform

The platform offers detection of complex scenarios with the best accuracy while optimizing the overall cost to serve. It provides high speed metadata extraction with reduced % of content tagging errors across various cloud providers.


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