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Data-driven pricing for excellent customer service

Banca Sella is meeting customer needs with an AI-powered pricing tool that optimizes credit product prices based on customer and market changes.


Call for change

When tech meets human ingenuity

"We want to give our customers the personalization they didn’t even know they wanted. With Accenture, we’re on the cutting edge of client retention, and our relationship managers are able to offer customers better pricing and a greater experience."

— MASSIMO DE DONNO, Deputy General Manager – Banca Sella

A valuable difference

Meet the team

Roberto Silva

Managing Director – Strategy & Consulting, CFO & Enterprise Value

Marco Scotto

Principal Director – Data & AI

Luca Grassini

Senior Manager – Strategy & Consulting, CFO & Enterprise Value