For the 200+ participants that will take part in Expo 2020—including nations, multilateral organizations, businesses and educational institutions—streamlined processes had to be put in place.
To help get a 1200-strong organization off the ground, we created and integrated intelligent systems to enable various Expo teams – from procurement and marketing, to finance and HR, as well as participants and partners–using resilient, reliable and secure applications. For example, the Participant Portal is a one-stop-shop for the more than 190 participating countries and partners to submit their Pavilion designs, themes and content on an interactive platform that integrates authorizations, supply chain management and workforce licensing functions.
A window for the world to learn about Expo 2020
Bringing Expo’s story to life for millions around the world was pivotal. So Accenture developed Expo 2020’s visitor-facing digital channels, including the official mobile app and virtual assistant.
Enhancing expo2020dubai.com’s user interface and experience for optimal accessibility, personalization and marketing automation, we incorporated an information hub and a ticketing journey designed to appeal and engage visitors of all ages to learn and plan their visit.
To provide tailored services to international visitors in their mother tongue (10 languages so far, and counting), Amal – an AI-powered chatbot developed in collaboration with Smart Dubai – will gather information on shows and attractions and give feedback throughout the six months of the Expo.
Available across platforms including the website and mobile app, Amal will process and analyze volumes of information to answer visitors’ questions accurately and fast. Plus, she is also designed to learn and improve responses through the natural language processing.
A personal touch
Working with SAP, Accenture developed Expo 2020’s Customer Relationship Management (CRM) and Customer Profiling platform, which uses data-driven insights to generate hyper-personalized recommendations for routes, restaurants and geo-location pop-up messages, helping guests find their way around the 4.38 sq. km. site.
Providing secure access to the site was paramount. Upwards of 150,000 people per day are expected to be authorized through the Accreditation System, which is integrated with the relevant government services. This helps manage each person’s access to the site for a safe, secure and efficiently run event.
And, as Expo 2020 Dubai’s official Digital Services Partner, Accenture also integrated and stage-managed the myriad components and applications behind the scenes, underpinned by our Services Delivery Platform. The SDP integrates data from more than 80 different applications, including third party solutions and government authorities, orchestrating the digital journey for participants and visitors. As the first World Expo to be hosted in a multi-cloud environment – Accenture manages applications to create an ultra-connected Expo – both on the ground and in the Cloud.
