Why Coronavirus may spark the next TV advertising revolution
Amid enormous uncertainty and disruption, the way forward becomes clear: The future of TV is about audience.
OpenAP is open for business
Advanced TV consortium OpenAP has officially launched its audience-based buying tool, called the OpenAP Market.
TV networks are using a new strategy to sell ads more like Google and Facebook
OpenAP is officially launching a marketplace letting advertisers buy across digital and linear TV programming.