Our global, cross-industry research demonstrates the connection between business operations maturity and performance. The research, shows that there are four levels of operational maturity: stable, efficient, predictive and future-ready.
Future-readiness in the sales function is a goal worth striving toward.
Future-ready sales teams run circles around the competition with their overall agility and scalability, and drive superior revenue and business outcomes:
- Data orchestration across marketing, sales and service enables relevant, personalized customer experiences.
- Extensive, integrated applied intelligence drives conversions.
- Real-time sales results inform product innovation that drives repeat business.
The sales function is ahead of other functions’ uses of several technologies key to operational maturity and many sales organizations have the teams, tools and data to get started on the journey.