French executives indicate they will ramp up investment in commerce technology in the medium-term, with anticipation that online purchases will make up more than a quarter of their sales.
Key challenges include limited or disjointed insight into the customer, data privacy and security, and inflexible or complex business processes.
4 Key takeaways for eBusinesses
Commerce tech investments
Forty-eight percent of decision-makers for French companies expect to see a significant increase in their level of investment in commerce technology, while 43 percent expect to significantly increase their investment in innovation in eBusiness.
Online sales and content performance
Executives found that while product reviews maintain high influence when converting customers online, quality content also performed well.