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Change that’s more than skin deep

How Shiseido is using digital to create new beauty experiences.

Call for change

"We are not merely commercially connected with Accenture. Our values are aligned, which is why we are confident in establishing Shiseido Interactive Beauty, and we look forward to a significant global business and partnership with Accenture to achieve our goal of becoming a "personal wellness company" by 2030."

— MASAHIKO UOTANI, Representative Director, Chairman and CEO

When tech meets human ingenuity

"Accenture's services cover a wide range of areas, from upstream consulting to downstream operations and maintenance, as well as digital marketing, and also includes Droga5, one of the world's most innovative and influential creative agencies. In establishing Shiseido Interactive Beauty, we wanted to leverage Accenture's various resources as part of a company-wide partnership."

— ATSUNORI TAKANO, Representative of Shiseido Interactive Beauty Company, Limited / Chief Information Technology Officer at Shiseido

A valuable difference