#ACN I&P GN - SONG - MT - Adobe Content Strategy - Manager
Job Title: Content Strategy and Activation + Manager + Industry & Process Global Network Song Practice
Management Level: 07 - Manager
Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad
Must Have Skills: Content Strategy, Data-Driven Marketing, Omni-Channel Marketing Activation, Branding, Digital Marketing, techno-functional and project management experience
Good to Have Skills: SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Influencer Marketing, Native Content Marketing, UGC Strategy, Storytelling Skills, Adobe Experience Manager (AEM), Agentic Marketing Workflows
Job Summary:
As a Content Strategy and Activation Manager, you will lead content strategy and activation engagements for clients, working with business, creative, data, technology and marketing teams to develop data-driven content strategies and customer-centric experiences across channels.
You will translate business, brand and customer requirements into content strategies, activation plans, operating processes, measurement frameworks and roadmaps. The role will involve supporting the evolution of content workflows across planning, creation, approval, personalization, distribution, optimization and measurement, while helping clients leverage generative AI and agentic AI to transform content and marketing workflows.
You will also help clients improve content discoverability through SEO, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), and leverage content and marketing platforms to deliver personalized and scalable customer experiences. You will manage project teams, engage with client stakeholders, contribute to proposals and thought leadership and identify opportunities to apply emerging capabilities across content strategy and activation.
Roles & Responsibilities:
- Develop content strategies and activation plans in collaboration with client teams and project stakeholders.
- Conduct research and analysis across consumer personas, customer journeys, market trends, competitors, search behavior, channel performance and emerging content discovery patterns.
- Translate customer, brand and business requirements into actionable content themes, channel plans, editorial calendars, distribution strategies and measurement frameworks.
- Design and execute content activation plans across owned, paid and earned media channels.
- Support the assessment and improvement of content operating models, workflows, governance processes, roles and supporting platforms.
- Identify opportunities to use generative AI and agentic AI to improve content briefing, creation, adaptation, approval, personalization, activation, optimization, compliance and measurement.
- Support the design and implementation of AI-enabled content workflows in collaboration with technology, data, creative and platform teams, with appropriate human review and governance.
- Manage teams of content strategists, copywriters, content writers, designers and other specialists to deliver content initiatives and business outcomes.
- Develop integrated approaches across SEO, GEO and AEO to improve brand and content visibility across search engines, answer engines, AI assistants and generative AI-powered discovery experiences.
- Design and execute processes for Dynamic Creative Optimization, content personalization, content reuse and landing-page optimization to improve traffic, engagement, conversion and leads.
- Use customer, content, channel and performance data to guide content decisions, measure results and identify opportunities for audience and traffic growth.
- Manage content strategy and activation projects, including project plans, timelines, budgets, resources, risks, dependencies and cross-functional coordination.
- Build effective working relationships with middle and senior client stakeholders across brand, content, creative, digital marketing, data, technology and marketing operations.
- Contribute to client workshops, proposals, solution development, business cases, points of view and thought leadership related to content strategy and activation.
- Evaluate content management and activation platforms such as Adobe Experience Manager and Sitecore and support the development of functional recommendations and roadmaps.
Professional & Technical Skills:
- Strong proficiency in content strategy frameworks, branding, digital marketing, omnichannel marketing activation and content operating models.
- Strong understanding of customer personas, audience needs, customer journeys, customer lifecycle stages and journey-based content planning.
- Ability to translate research, insights and business requirements into channel-specific content strategies and activation plans.
- Strong understanding of SEO, GEO and AEO, including how content discovery is evolving across traditional search engines, AI-generated search results, answer engines and conversational interfaces.
- Ability to develop content approaches that improve visibility, relevance, authority and discoverability across search and generative AI environments.
- Expertise in content distribution, Influencer Marketing, Native Content Marketing and User-Generated Content strategy.
- Ability to use outputs from social listening, customer research, analytics and channel performance tools to tailor content strategies.
- Understanding of key digital metrics, including engagement rate, reach, traffic, conversion, content consumption, search visibility and return on investment.
- Strong storytelling skills and understanding of copy, content, design and the end-to-end content supply chain.
- Knowledge of content trends across social and digital platforms, including the integration of long-form and short-form video into content strategies.
- Ability to work with performance marketing teams to create and optimize content for pay-per-click, display advertising, paid social and other return-on-investment-driven campaigns.
- Strong understanding of on-page SEO, keyword research, search intent, semantic content strategy, structured content and emerging GEO and AEO practices.
- Familiarity with content factories, editorial calendars, content ticketing systems, workflow platforms, digital asset management solutions, content management systems and digital experience platforms.
- Working knowledge of content management systems such as Adobe Experience Manager and Sitecore.
- Good understanding of generative AI and agentic AI concepts and their potential application across content strategy, content operations and marketing activation.
- Exposure to responsible AI principles, content provenance, brand safety, intellectual property considerations, human review and governance controls for AI-generated content.
- Strong consulting, problem-solving, communication and stakeholder management skills.
Additional Information:
- Proven experience developing content for different channels to execute integrated marketing and communications plans.
- Strong knowledge of branding, creative development and execution, digital marketing and campaign deployment and optimization.
- Experience creating content strategies and activation plans across websites, applications, email, social media, paid media, search and other customer touchpoints.
- Experience using customer, campaign, search and content performance insights to optimize content and channel strategies.
- Exposure to generative AI or agentic AI use cases across content creation, adaptation, localization, personalization, activation or measurement is preferred.
- Experience with content platform assessments, content migrations, platform upgrades or workflow transformation initiatives is preferred.
- Experience working with middle and senior management within client organizations.
- Experience managing cross-functional project teams across content, creative, marketing, technology, data and analytics.
- Ability to allocate work, mentor team members, manage delivery quality and support capability development.
- Experience contributing to proposals, client presentations, workshops, solution development and business development activities.
- At least 4–5 years of hands-on functional consulting experience in content, marketing or Adobe-enabled processes, including integration with analytics, campaign, personalization or related marketing platforms.
- Good consulting, functional and project management experience is preferred.
- Excellent oral and written communication skills.
About Our Company | Accenture
Experience: Minimum 8 years of experience required, with at least 4–5 years of hands-on functional consulting or relevant experience in data-driven content marketing, content strategy, content operations, or omnichannel activation.
Educational Qualification: MBA from a Tier 1 institute, preferably with a bachelor’s degree in marketing, journalism, communications, or a related field.
Bengaluru
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