Analytics and Modeling Specialist
Designation: Analytics and Modeling Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
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What would you do? • Help balance increased marketing complexity and diminishing marketing resources. • Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. • Role requires Digital Marketing Ads Promotion creation design • Accountable for delivering actionable customer, consumer, market and performance insights for the Market PU. Acts as the voice of customer and consumer insights, market intelligence and marketing effectiveness within the region, managing research partners and coordinating insight and MMM-related activities. • Understand 1st or 3rd party marketing research, and clearly articulate insights coming from research. • Identify attributable and relevant resources and transform insights into marketing context. • Use information to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
What are we looking for? • Primary skill - Marketing Research Analysis - P5 • Secondary skill - Business Research - P5 • Analytics Insights - P5
Roles and Responsibilities: • Strategy • Support marketing planning and decision making by translating customer consumer market and performance insights into actionable recommendations for regional and market teams. • Responsible for leading the delivery of insight strategy landing in Market PU marketing. • Responds to research requirements and works across regional insight priorities. • Facilitates the core global studies of the overall market customer satisfaction brand health and pricing as a critical component of strategic planning in terms of metrics and contextual thinking. This is then linked to core activation in market for yearly evaluation action planning with the global tracking studies. • Provide B2B and B2C insights data and research for regional marketing strategy and projects and undertake ad hoc research projects on specific marketing initiatives over and above Brand Health and Heartbeat eg. IWS channel insights and buyer behaviours. • • Execution • Coordinate research activities providing actionable customer and consumer insights and intelligence gained from key customer indicators to influence decision making processes. • Manage market research agencies at the PU level. • Review and report GfK reports and Brand Health reports across Market translating findings into concise implications and recommended actions for regional and market teams. • Act as the primary regional point of contact for Marketing Mix Modelling MMM and marketing effectiveness initiatives coordinating with Global Effectiveness teams agencies and market stakeholders to support data requirements business inputs and action planning. • Drive the adoption and effective use of MMM tools dashboards and outputs across the Market PU ensuring recommendations are embedded into marketing planning and performance discussions. • Monitoring and Results • Follow up with leadership to monitor and back up actions initiated from insights.
Mumbai
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