Linda Yaccarino & Mike Chapman on Peacock’s potential for rethinking ads

Building a new media business from the inside out

Digital is disrupting entire value chains and business models across many industries. For media and entertainment companies, it provides exciting new growth opportunities. To grasp them, you need a clear and flexible vision and a bold transformation approach.

Accenture is helping media businesses design, pilot, and scale new products and offerings faster, allowing them to tap into growth and rotate to the New.

Immersive entertainment

What if going to the movies was part of a connected experience spanning multiple touchpoints that draw people into the theaters? That means before the theater experience, on the way to the theater, at the theater and back at home – or anywhere consumers are using devices.

What if consumers once again saw the theatrical experience as new and innovative, and there were reasons to go to the theater in addition to seeing the main feature? In an Accenture 5G consumer survey, 58 percent of consumers said they would be excited about a connected, end-to-end extended reality experience, and 84 percent of them would be willing to pay for it. 

Could harnessing 5G to create unique and compelling experiences draw audiences in for the next 50 years? The answer is yes. 


Explore Accenture’s vision for what the movie experience of the future might look like.

Unleashing the value of a platform

In 2019, for the first time, consumers spent more time on digital media than on any other traditional format. To compete, and win, in this massively disrupted landscape, traditional media businesses need to take action on three critical fronts:

Establishing direct customer channels

Develop a direct relationship with end customers, as traditional wholesalers are now positioned to become retailers through platform enablement.

Becoming an intelligent enterprise

Shift value to creators based on customer engagement and become a more intelligent enterprise to extend customer lifetime value.

Expanding monetization

Expand monetization beyond subscription, taking into account the long-tail opportunity of the digital economy as a lever for unleashing trapped value.

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Case studies

Manzoni partners with Accenture to reinforce its leadership position in advertising, leveraging the power of data and artificial intelligence.

Hotstar leverages Accenture Video Solution to build a scalable and resilient video streaming platform.

Delivering world class experiences at Channel 4.

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Learn more about Accenture Media in the news.

Listen: NBCU’s Linda Yaccarino and Accenture’s Mike Chapman on Peacock’s potential for rethinking ads

Variety’s podcast, Strictly Business, explores how a new streaming service will give NBCUniversal a shot at reinventing TV advertising as we know it.

Traditional Cable and Wireless Brands Are Catching Up to Big Tech and Digital Brands in Terms of Customer Affinity

Accenture's "Global Keep Me Index" survey shows that traditional comms and media companies are stepping up in the competition for digital mindshare.

Channel 4 extends “All 4” partnership with Accenture in Leeds​

Initiative aims to bring new roles and digital innovation to broadcaster’s streaming platform.