Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

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Media & Entertainment Spotlight: Issue 3

Focus on customer lifetime value

The ultimate solution for tomorrow’s media company

The big switch to digital changes everything. The need for transformation has penetrated every layer of the Media & Entertainment space, causing a shift from legacy content business and revenue lines to a model that embraces easier collaboration, agility, and customer insights as its foundation.

Accenture brings together technology and human ingenuity to help traditional media companies rescript their futures. With organizational transformation at its core, Accenture’s Multimedia Advertising & Media Cloud Solution helps businesses strategize, harness cloud data, optimize, and operate as fully-digital, platform players.

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Explore the highlights and session insights

Case studies

Formula 1® teamed up with Accenture to relaunch F1® TV, a cloud-based video experience to deliver great content to a much higher number of fans.

Globo teamed up with Accenture to implement its transformation journey into a mediatech company.

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

Sanoma uses a multi-cloud strategy to accelerate innovation in learning solutions.

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Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

Google, Accenture Help Create 5G AR Experience at Marvel Stadium

The project is another step in making it one of the most technologically advanced stadiums in the world.

ISBA launches phase three of Origin cross-media measurement

ISBA has selected Accenture to manage this phase and build the cloud-based technology infrastructure for Origin.

Accenture and Whip Media Report: Streaming’s Complex Consumer

A new report explores why streaming services must develop a broader understanding of their viewers and what they watch across multiple platforms to stay competitive.

Three big 2022 NAB Show trends

Innovation in streaming, cloud technologies and the future of M&E marketing will be key NAB Show trends, Accenture believes.

Streaming Into 2022: Key Battle Lines

A top trend for streaming companies in 2022: Content Aggregation. We talked with Variety about making the consumer experience easier and more enjoyable.

Advanced advertising seen as reshaping new TV business model

Networks and stations are turning to advanced advertising technology to deliver incremental reach advertisers crave and immersive experiences for viewers.