New approaches are required
As consumer expectations and behaviors continue to disrupt category norms, we have reached a tipping point in consumer goods. With the events of 2020 upending so much of what we took for granted, we now look ahead at the rise of new avenues for growth. In some cases, these are unlikely places. Today is a great time for CPGs to reset, renew and evolve for future growth.
We explore how innovative companies are changing the game, starting with our guest interview with Jan Zijderveld, former executive at Unilever. Then, we look at a set of perspectives about how CPG companies are responding in new and disruptive ways.