With the cloud at their core, media houses can revamp their operating structures, infusing agile, continuous improvement and “right-sizing” into their technology decisions and broader culture. They can also manage content supply and production activities with a remote workforce, which media companies urgently need. With access to collaborative, state-of-the-art environments with cost aligned to projects, cloud-based workflows help enable creative, high-quality, and cost-efficient content production.
A holistic and unified view of the content supply chain across all parts of the business enables media companies to increasingly activate cloud-based workflows. These can help deliver scalability, speed, reliability, and full cost transparency to help production and publishing teams deliver a seamless and highly collaborative experience.
In short, while content is still king, the cloud is the future of the modern competitive media-tech enterprise, enabling the companies to harness native cloud technologies such as AI content deep tagging that can dramatically improve content acquisition, content discovery, and personalization. And the sooner media companies embrace the cloud, the quicker they can develop the capabilities they need to keep pace with disruptors—and even do some disrupting of their own.