How do you get pin point precision in retail promotions?
This multi-billion-dollar North American retail chain operates in a market increasingly crowded with new and competitive entrants. Its response? A commitment to constant innovation and customer-centricity.
Having worked with Accenture to transform everything from demand planning to procurement and delivery assurance to store allocations, the retailer turned its attention to promotions.
With 17,000 items on promotion in 1,200 stores each week, the retailer’s promotional business is worth $9 billion a year. Getting inventory allocation right really matters. Under-ordering means gaps on the shelves, while over-ordering creates excess inventory. The impact of both on customer experience and the bottom line is substantial.
The retailer asked Accenture to help it transform its ability to predict and meet demand for promoted products—and ensure as many customers as possible could benefit from store promotions.