Delivering meaningful customer experiences is the new battleground for brands. Marketers today are expected to deliver the right customer experiences at the right time with every interaction. With accelerating complexity, delivering a cohesive brand experience remains elusive. CMOs are looking for expert global partners who can activate, operate and scale marketing operations programs that deliver increased impact and marketing led growth.
Sustaining this growth requires an intelligent marketing operating model, one that is anchored around the customer and driven by intelligence to deliver exceptional experiences across the enterprise. Marketers themselves need to mature faster, changing how they operate to become more efficient, effective and future-ready.
We help organizations create intelligent operating models enabled by SynOps—our human-machine operating engine. Powered by data, applied intelligence, digital technologies and exceptional talent, SynOps drives breakthrough customer experiences, tangible business outcomes and viable long-term growth.
Steeped in business process expertise, SynOps for Marketing enables marketing departments to move away from traditional manual data processing to a predictive and proactive mindset — backed by diverse data, advanced analytics and intelligence to accelerate innovation and revenue growth, while reducing costs and improving brand compliance.
Pairing the power of Accenture’s digital innovation with leading marketing talent, SynOps for Marketing allows people and technology to work together like never before to inform content creation, campaign planning and activation and personalized experiences.
Build new experiences between people and brands with the power of advanced analytics and digital innovation at your disposal. Disrupt the marketing status quo and help clients accelerate revenue growth across the customer lifecycle by activating trusted experiences.
This isn’t just marketing. It’s the most creative, impactful work you’ll ever do.
Work You’ll Do
Join the most creative minds reimagining the future of how everything and everyone in marketing works. You’ll be part of an exceptional team of marketing professionals, from brand and content strategists to business development leads, digital marketing project managers, and solutions architects.
Marketing operations powers the customer journey, helping brands reach the right audience in the right channel at the right time, globally, locally, and always brand relevant. With the right data and predictive analytics, brands execute next best actions for marketing-led growth.
Our marketing operations talent work with the biggest global brands. You are a fit if your skills include brand and content strategists, business development leads, digital marketing project managers, and solutions architects. Your first role on the team is just the start of a rewarding career.
Data and technology are the foundation for all marketing activation, and we help clients understand what it means to own your data (across agencies), and the trusted used of that data. Next generation content services provide relevant brand experiences globally and locally relevant. Digital marketing services provide omni channel personalization at scale. Media growth services includes execution optimization and measurement.
Marketing BPO helps clients achieve excellence in scaled delivery through a balance of digital and human ingenuity. It means people are doing more relevant work, both client retained and managed service teams. Marketing BPO helps brands deliver more relevant moments with customers as their priorities and evaluation criteria change, ultimately contributing to business growth.