Most CEOs are struggling to define and implement a data-driven strategy for their business. But data is essential for organizations to succeed in the digital age, and becoming a data-driven organization requires an enterprise-wide data and analytics strategy.
We foresee a day in which data will be an asset accounted for in a company’s balance sheet and reflected in its market cap. To remain relevant, businesses need to invest in a data platform, data governance and management processes under a culture that promotes data literacy, trust, and engagement. This new form of capital—Data—is as essential for businesses today to survive and thrive in the digital age.