Digital by default: The new asset manager playbook
November 3, 2020
November 3, 2020
Listen to Michael Spellacy discuss why firms that want to succeed in the new age of ‘digital by default’ should consider the playbook to be a journey, not a project. Clear objectives help to build seamless digital interactions across the entire investment management landscape to create advantage.
Nine out of ten respondents from recent Accenture research say their asset management firms are actively applying analytics and artificial intelligence (AI) in the investment process. Here is where firms are putting analytics and AI to work:
83%
Research
40%
Investment decision
48%
Trading
35%
Reporting and attribution
How should asset managers react in this new world of data analytics and AI? What we've seen is that there are four levers firms could pull to drive the new playbook:
Iconic Silicon Valley players mastered the digital playbook – and it’s time for Asset Managers to borrow a page or a chapter to write their story about the art of the possible.
Today, the “new” playbook looks to create a seamless, end-to-end digital model that delivers a simplified and cost-effective core operating model and a greater client experience, unlocking value from static assets and transforming them into strategic assets. This is a journey leveraging data and analytics to transform capabilities, the culture and the engagement model to deliver profitability. And we’ve seen this work.