Improve the fuel marketing customer journey

No company is immune from digital disruption. For fuel retailers, digital technologies that automate, accelerate and enhance the customer experience are a powerful ally.

According to fuel retail professionals, there are five key trends influencing fuel retailers’ decision making around digital transformation. Read our Fuel Retail Survey 2018 – featured on the right – to find out how fuel retailers’ investments in digital have the potential to improve the customer experience and revolutionize their business models.

“Fuel retailers should be able to identify emerging threats and opportunities and act swiftly in response. Digital technology provides the capabilities needed to get this done.“ say Accenture’s Managing Directors Neale Johnson and Brian Gray.



Connected customer and marketing

Reinvent the customer experience with hyper personalization, digital loyalty and real-time support.

Connected site and operations

Enable efficient and cost-effective sites and operations while understanding customer needs.

Connected car and electric vehicles

Meet the challenge of a new fuels mix as Electric vehicles requires a new level of connectivity and insight.

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What we think

Accenture has identified key actions oil and gas companies need to take to manage the impact from the Biden Administration Energy Policies.

See why not only is the customer king, but also customer experience is a key differentiator.

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Our leaders