Multimedia advertising & media cloud

The ultimate solution for tomorrow’s media company

Benefits

Lower costs

Drive labor efficiency through automation, balancing costs with demand, as well as lowered ad and campaign management costs.

Grow revenue

Increase ad revenue through optimized CPMs, yield maximization and higher sell-through rates while leveraging cloud-based opportunities like OTT.

Accelerate time to market

Reduce time from asset production to playout, from square one to broadcasting content and enable an ad business launch in a matter of weeks.

A valuable difference

85%+

accuracy in calculating advertising inventory forecasting

100%+

accuracy in audience targeting

15-30%

cost reduction associated with content development and distribution

Capabilities

Commercial ad platform

Implement a data-driven, automated commercial advertising platform through the Accenture Multimedia Advertising Platform.

Single currency, single view ad campaigns

Define, sell and orchestrate multimedia addressable ad campaigns (e.g., Linear TV+ Digital) using a single currency.

Broadcast grade production in the cloud

Leverage optimal performance of broadcast tech with a focus on latency & user experience. Reference architectures are continually optimized/refined.

Data-informed decision making

Accelerate value using actionable insights from cloud platforms, smart analytics, automated data governance, and a transformative data culture.

Cloud-powered resource management

Achieve visibility into ad operations and production & distribution progress. Unify systems to eliminate redundancies and increase collaboration.

Optimized and efficient resourcing

Expand the talent pool and give employees new ways to work. Virtualizing core content production systems creates greater elasticity and agility.

Case studies

Communications and Media

Globo: A broadcaster’s sequel

Globo teamed up with Accenture to implement its transformation journey into a mediatech company.

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