What It Is

Companies that master competitive agility execute with equal strength across growth, profitability, and sustainability and trust.

Why It Matters

Companies must manage the core to maximize investment for the new and fundamentally re-align resources for growth.

Where It's Going

Competitive agility is demanded from the outside and driven from the inside. Leaders who act with speed and confidence turn disruption into opportunity.


Trust is an undervalued contributor to sustained growth. Given its systemic impact on stakeholders and the power it has to quantifiably reduce competitiveness, trust is anything but soft.

Decoding organizational DNA

Collecting workforce data can unlock the potential of people to drive innovation and growth—but only if done responsibly and creatively.

Reshape to relevance

Digital voice assistants have turned into the go-to for the in-home consumer. But trust in companies is at stake. Can consumers trust them with their privacy and security?

Reinventing the Internet

The web is under attack, and a corrosion in trust is putting the digital economy in peril. How can we shape and steer a path to a secure Internet?


Customers, employees and stakeholders engage most with companies driven by purpose. For companies who provide authentic, values-driven experiences this a powerful source of competitive advantage.

From me to we: The rise of the purpose-led brand

Customers buy from brands they believe in–47 percent walk away from those that don’t. The kicker. 17 percent of those won’t ever come back.

The rise of the hyper-relevant CMO

The future of marketing is rife with uncertainty – and yet, there’s never been a better time to be a marketeer.

H&M Foundation: Creating fashion with purpose

Accenture is working with H&M to help retailers attract future customers who demand greater transparency and clothes with a conscience.

Zero-Based Mindset: Evolving ZBB to ZBx

A Zero-Based mindset (ZBx) realigns resources to focus on agility over austerity, visibility over guesswork, and the future over the past to fuel growth and competitiveness.

The Big Zero

The book, The Big Zero, shows how to imbue an organization with a Zero-based mindset to achieve startup speed at enterprise scale.

Beyond the ZBB buzz

Beyond the P&L, companies with a Zero-based mindset harness their entire organization to gain competitive advantage.

Transform at speed: Run business at a smart sprint

Successful companies know how to keep the core strong while investing for growth and innovation.

Agile at the Core

Leaders pursue innovative, agile business models to remain competitive and grow outside of their core. Ecosystems enable companies to ignite this growth.

Cornerstone of future growth: Ecosystems

Use the power of ecosystems to drive disruptive growth.

Beyond North Star gazing

How four winning bank models map to market disruption.

Frictionless business

Technology-driven partnerships are the new-new to drive growth in today’s digital economy.

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