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Cloud imperative in media

November 18, 2020


In brief

What’s the answer?

The value case for cloud now

Remote creative workforce

Media companies that had invested in remote production capabilities prior to the onset of the COVID-19 crisis were able to easily make the shift to fully remote operations, thus keeping their production activities afloat. Such capabilities will continue to be important to enable remote working for production crews and broadcast operations personnel.

Virtual production and distribution

In the past several years, the media industry has experienced a rise in non-traditional filming, live streaming content from makeshift production sets, and expanding distribution channels that include social and direct-to-consumer.

Collaboration for distributed teams

With work becoming more distributed, it’s critical for media companies to be able to facilitate virtual interactions and streamline workflows for creative activities involving teams in remote locations. Doing so enables companies to get live feedback and quickly prototype new ideas while also improving productivity.

Harnessing of ecosystems

Media companies are unlocking value by playing new roles in an agile, digitally enabled ecosystem, which helps them keep pace with consumer demands and innovate on content creation/sourcing and distribution operations. Furthermore, by enabling an “open API economy”, media organizations can unlock new and significant monetization opportunities.

Cloud at the core

Mathangi Sandilya

Managing Director – Communications and Media

Mathangi is a Technology Delivery Lead Executive in the Business & Technology Integration talent segment.

Mark Peters

Managing Director – Strategy and Consulting, Media Practice

Mark is a Strategy and Consulting Lead in Accenture’s Media practice.

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