Radisson Hotels chose Accenture Interactive to be its global digital agency of record and support the group’s five-year growth plan. The reason? In addition to its renowned expertise in technology-led digital marketing and deep experience of the hospitality industry, Accenture Interactive offered a unique approach.
As well as growing digital traffic and optimizing paid media on a global scale, Accenture is leveraging its end-to-end digital expertise to drive a sales boost across all channels and touchpoints. That’s transforming Radisson Hotels digital marketing in the following key areas:
Developing the new operating model needed to support a single global Radisson Hotels brand including a new Digital organization to support the model.
Defining an integrated AdTech and MarTech stack to support new capabilities in ad verification, ad serving, bidding, demand-side platforms, data management, data visualization, and more.
Offering in-depth analysis of Radisson Hotels’ principal markets, local media partners, competitor landscape, and individual customer behavior.
Forecasting and cost recovery
Defining a global forecasting and cost recovery model, supporting the development and planning of Radisson Hotels’ growth agenda.
Embedding advanced analytical capabilities to support data-driven attribution and propensity models and optimize digital campaign performance.